TL;DR get EA Access and get Hardline right now if you plan on getting it digitally anyhow, as EA Access is $5 and automatically gives you 10% off your purchase of Hardline and 10 hours of playtime between March 12th and 5 days later to release.
This isn't long enough to warrant a TL;DR, but I threw it up there anyway :P I got Hardline Ultimate for $107.99 and I get to start playing tonight at midnight. Also, with EA Access you can play a few EA games for free for the extent of your membership and you can get free trials of their other ones (I'm going to get the Dragon Age trial while I have the membership). You also get 10% off of digital EA games (aside from Titanfall).
Who all is going to do this and will be on in the next few days? I'm considering using my 10 hours towards single player since I'm not sure how populated it'll be tonight.