That can be overcome by getting enough quantity to lower the fabrication cost and limiting the quantity of available SKUS. Also if you make it so the items are literally limited edition, meaning if say we had a run of T-shirt with a particular design and we ordered say 150 once they are gone, they're gone the next time a teeshirt is on again it will be a different design that way there people will want to be able to brag amongst the clan that they have one of every shirt. Makes them collectors items
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