Here is an article that describes Rockstar giving away $500,000 to every player this month.
http://www.rockstargames.com/newswir...kage-this.html
Money in the Bank
Given some of the recent technical issues during these first days of GTA Online, and now that things are starting to look much smoother (touch wood!), we are planning to provide a special stimulus package for all who have played or will play Grand Theft Auto Online this month. We will be dropping a cool half a million GTA$ in the GTA Online bank accounts of all players this month, starting as early as next week.