Just fucking unbelievable, $500 million in less than 24 hours and they still can't fix the fucking hit detection in this game?

Call of Duty: Black Ops 2 rakes in $500 million in first 24 hours

Activision says the debut is the biggest entertainment launch of the year for the fourth consecutive year.

headshots Roger Cheng 140x100 60x43 by Roger Cheng
November 16, 2012 5:43 AM PST

There's no stopping the Call of Duty franchise.

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The latest version of the storied military shooter, Call of Duty: Black Ops 2, grossed $500 million in revenue around the world in its first 24 hours, Activsion said today. The company said that marks the largest entertainment launch of the year, and the fourth consecutive year in which it could make that claim.


The Call of Duty franchise, which over the last few years has alternated between Black Ops and Modern Warfare, has been synonymous with large, splashy launches as eager gamers flock to the latest version. It is the company's marquee franchise and a major contributor to each year's revenue and profits.
"Call of Duty has become more than a product people buy, it's a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season," said Eric Hirshberg, CEO of Activision Publishing.



The first-day take more than doubled the $220 million haul that Halo 4 took in over its first 24 hours. The Halo franchise has only been available on the Xbox 360 and on PCs, while Call of Duty is available on every gaming console.


Activision said that revenue from its entire Call of Duty franchise has exceeded theatrical box office receipts for Hollywood franchises Star Wars and Harry Potter, the two largest film series.


Despite the strong sales of Black Ops 2, Activision said it remain cautious about this year and next, citing the still weak macroeconomic environment.


While Call of Duty remains strong, console gaming has taken a hit as consumers either pare back their entertainment budgets or shift their money over to more casual mobile games, which are less expensive or free to play on smartphones and tablets.




headshots Roger Cheng 140x100 140x100 Roger Cheng

 Roger Cheng is an executive editor for CNET News. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade. He's a devoted Trojan alum and Los Angeles Lakers fan.